Lunch+Learn+LeaveBehind: AI Tools, Tips & Tricks

01

The smartest
intern you
ever had.

AI knows everything on the internet — and nothing about you. Most people use it like Google, get generic answers, and give up. The fix is context.

Try it — add context:

Generic "Here's a marketing strategy for your brand. Focus on social media engagement, create compelling content, and leverage influencer partnerships."

02

Six techniques that
change everything.

aAsk the AI to ask you questions

Flip the prompt. Give the AI your goal, let it extract what it needs.

“I want to achieve [your goal]. Ask me questions until you're confident you can answer me to the best of your ability.”

One by one is best — each question compounds
In a rush? Answer all at once — still much better

bGive it constraints

Format, tone, length, what to avoid, the problem you're solving.

“This is what I want to do. I don't know how, but these are the things I need to hit. How can we do this?”

cGive it examples

Past campaigns, work you admire, multiple is better than one
No examples? Ask AI to generate a bad one as a “don't do this” reference

“This is what I want it to be like.”

dUse thinking / reasoning mode

Always. The model reasons internally before answering. Available in Gemini (toggle), Claude (extended thinking), ChatGPT (reasoning).

eBrutal self-review

“Now review what you just wrote. Be brutally honest. Channel a cold war era Russian Olympic judge. Score it and why?”

Cross-model critique: Paste Claude's output into ChatGPT — they recognise each other

fVoice input

Talk to the model. You say 3x more than you'd type. Ramble, then ask it to structure your thoughts.

“Make sense of my ramblings.”

03

Custom
instructions.

The single most impactful step. Tell the AI who you are once, and every conversation gets better.

How to set up

G Gemini

Settings (top right)
Extensions & Preferences
Add your role, tone, and what you create
Save

C Claude

Settings (bottom left)
Profile → Style Preferences
Add your role, industry, and how you like responses
Save

C ChatGPT

Profile icon (top right) → Settings
Personalization → Custom Instructions
Fill in both boxes — who you are and how to respond
Save

Or let Gemini build it for you

Paste this into Gemini. It'll interview you and write the real thing.

I want you to help me build the perfect custom instructions for my AI tools. Interview me step by step — ask one question at a time, wait for my answer, then ask a follow-up before moving on.

Cover these areas:
My role, title, and what my day-to-day actually looks like
The industry I work in and who I’m usually creating work for
The specific outputs I produce most often (decks, briefs, copy, strategies, etc.)
My tone and voice preferences — how I naturally write vs. how I want AI to write
Formatting preferences — bullets vs. paragraphs, length, structure
Things that annoy me in AI output (e.g. buzzwords, emojis, hedging, filler intros)
Examples: ask me to paste something I’ve written that I like, and something an AI wrote that I hated — then ask me what specifically was wrong with it
Any specific tools, frameworks, or terminology I use regularly
How I want the AI to handle uncertainty — should it guess, ask, or flag assumptions?

After the interview, synthesise everything into a single block of custom instructions I can paste directly into my AI settings. Make it specific, opinionated, and written in first person. No filler. No generic advice. It should sound like me briefing a new team member.

Build yours now

Fill in, copy, paste into your AI settings.

Your role

Industry

What you make

Response style

Never do this

Fill in the fields above...

04

Project-specific
assistants.

Same principles, scoped to a workflow. Upload examples, set instructions, and even lazy prompts produce on-brand output.

Example 1

Image Prompt Generator

Instructions: Rewrite text as detailed image generation prompts

Knowledge: Prompt engineering docs uploaded

Type “cat in a hat” → 6-paragraph cinematic prompt

Example 2

Caption Writer

"Check out our latest summer drinks collection! Perfect for any occasion. #drinks #summer"

The prompting matters less when the setup is strong.

How to set up

G Gemini — Gems

Gem manager (sidebar)
New Gem — name it
Write instructions — who it is, what it does, how it responds
Upload files — brand guides, tone docs, examples (up to 10)
Save

C Claude — Projects

Projects (sidebar) → Create project
Name it and write project instructions
Upload files
Start chatting — every conversation inherits the context

C ChatGPT — GPTs or Projects

GPTs: Explore GPTs → Create — add instructions + files. Shareable.
Projects: Projects sidebar → New Project — add instructions + files. Personal.